Lifted Lights has catapulted since its inception within the past two years. What started as a local showcase event, has turned into a national event producing company. Owner/Founder Ian “J.Y.” Williams was challenged into creating events. A former artist himself, he heavily critiqued other hip-hop events ran by industry tastemakers. After a back and forth debate on social media with a popular event producer, he was challenged to create his own events.
Ian “J.Y.’ Williams then started off locally by producing showcases of artists that he thought was talented in the NJ/NYC area. His first NYC show at Webster Hall was an enormous success for the underground hip hop culture in January 2015. Entitled “Drugged N Unplugged 2”, the event featured Fetty Wap, Smoke Dza, Dave East, Manolo Rose, and Tray Pizzy who were all upstarts at the time.
Since that event Lifted Lights has gone onto produce events for Lil Uzi Vert, A Boogie with The Hoodie, PNB Rock, Rich the Kid, Gucci Mane, and many others. With upcoming events on the east and west coasts, Lifted Lights looks to continue to merge the underground with the mainstream heavyweights.